Thryve Advisors: dual pricing, explained in three steps

What was the problem?

Thryve Advisors helps independent businesses pay less to take cards, using dual pricing.

Dual pricing is a new idea to many owners, so the site had to explain it simply and make the first step small.

What did we build?

• "How dual pricing works" in three steps: show two prices, the customer chooses, the business saves
• A calculator that gives a rough savings estimate in about 30 seconds
• A three-step path for sending a recent statement, with a clear promise of when the owner will hear back
• An industries page covering restaurants, auto repair, home services, property management and more
• A side-by-side comparison with banks and national processors, plus a blog

What changed?

An owner can understand dual pricing, see a rough savings estimate and send a statement, all in one visit.

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